MMG Search Marketing employs Google Analytics tracking to analyze and measure your hotel’s web traffic and e-commerce revenue. By reviewing your website traffic and visitor behavior, we’re able to uncover additional marketing opportunities and ensure you receive the best return on investment possible from your hotel’s search engine optimization and pay-per-click advertising campaigns.
Our Hotel Analytic Reporting Helps You:
- Understand your audience
- Visualize buying patterns
- Measure search engine rankings
- Understand your organic search engine conversion rate
- Understand your pay-per-click conversion rate
- Optimize site content and navigation
- Measure your marketing return on investment (ROI)
- Properly tag all page views including PDFs
- Defining all goals including signups, meetings and wedding RFPs
- Configuring cross-domain links to pass 1st party cookies
- Reconciling against actual leads/transactions
- Test tagging of PPC campaigns
- Filtering of unwanted IP addresses (internal traffic)
- Delivering campaign source info to lead forms
- Setup of monthly emailed ROI reports
- Creation of client login for direct real-time access
Our Web Analytic ROI Integration Includes:
Download Google Analytics Report Sample (PDF, 1MB)
Interested in learning more? Call us at (800) 945-4044 or visit our contact us page to submit a request for additional information on our analytic reporting and search marketing service packages.
Google Analytics ROI Reporting Example