What is search marketing?

Search marketing is a holistic approach to enhancing an organization’s online presence that utilizes organic search engine optimization, pay-per-click search engine advertising, strategic link acquisition and analytic reporting to increase website traffic and ecommerce revenue

What is the difference between SEO and SEM?

Search engine optimization is the application of online marketing techniques to achieve higher search engine rankings. Search engine marketing encompasses optimization and also utilizes pay-per-click advertising on search engines like Google and Yahoo!.

What is strategic link building?

Many search engines rank a website based on the number and types of other websites that link to it. By placing links to your site on other travel-related websites, it becomes more attractive to search engines and will be given better placement in relevant searches.

What is ROI analytic reporting?

ROI analytic reporting is the measurement system used to track and quantify website traffic, web visitor behavior (who is searching for your site and how) and e-commerce transactions on your website to give you a meaningful idea of the success of your search marketing efforts.

Why should I spend marketing dollars on search marketing?

Search marketing is one of the only marketing initiatives that can be tracked and measured all the way to conversion. That, coupled with the fact that our search marketing campaigns historically average a 10:1 return on investment, means that you’ll increase your revenue in an easily quantifiable manner.

Can I receive a consultation with MMG Search Marketing?

Absolutely. Just fill out the request form and we will contact you shortly.