We work with you

We work with parent brands to ensure collaboration and integration

Often work with owners or third parties in spite of brand needs.

Keyword Research

We conduct keyword research first and foremost to determine the most relevant and high traffic keywords to drive qualified consumers to your site. In addition to keyword popularity we also review keyword click through rates, conversion rates, competitiveness and current rankings enabling your ads to deliver the most impressions and clicks.

Limited keyword research relying mainly on keyword generation tools to do the work for them.

Keyword Match Type

Using exact phrase and broad match types we ensure that your ads receive the most impressions and clicks at the lowest cost-per-click (CPC).

Take credit for brand term searches, only use broad match type or do not include negative keywords resulting in more expensive clicks, irrelevant impressions and inflated conversion metrics.

Campaign Creation

When creating your SEM campaigns we create granular ad groups splitting out keywords by category to make sure your ads are relevant to the keywords being searched.

Add all keywords and ads under one single ad group which leads to an increased cost per click and less relevant impressions.

By researching your website we gain insights into your business and create advertisements relevant to both your business' message and target audience.

Use generic copy for ads that are not tailored to your business or audience.

Utilizing A/B split testing, we continually test your ad copy to make sure that consumers are receiving the message that most resonates with them and drives qualified traffic to your site.

Create single ads using generic copy and do not test ads.

By tailoring your ads to your websites’ content we drive traffic to ad-specific landing pages thereby increasing your ad conversion rates.

Send all traffic to one landing page, usually the home page, leading to lower conversions and ROI.

We base keyword bids off of individual keyphrase conversions to guarantee the lowest cost-per-click per keyphrase and a greater ROI.

Use blanket bidding that does not take into account individual keyword performance and leading to a higher cost-per-click and lower ROI.

Having already completed keyword research, ad testing and selected individual keyword bids, we run your ads 24/7 with no ad rotation or throttling.

Throttle ads leading to less impressions and clicks limiting your ad exposure.

We target your ads by geographic location, ROI, search and content networks depending on your individual needs.

Use a one size only mentality which does not treat your business or brand as a unique entity.

Our goal is to generate for our clients the largest ROI possible. We provide reports comparing marketing dollars to business revenue.

By not doing proper keyword research, ad testing, budgeting and targeting, others are increasing your cost and lowering your ROI, as well as taking undue credit for volume that is not “tracked” performance.

MMG supplies clients with in-depth monthly SEM reports with full media spend and management fee disclosure. We also provide notes and suggestions for campaign growth.

Give broad reporting without full media spend disclosure.

Our SEM professionals are Google AdWords Certified and enrolled in the Yahoo! Ambassador program. Our search engine marketing practitioners are frequent contributors to top SEM websites and conferences including: Search Engine Watch, ClickZ, Search Engine Strategies, Search Engine Expo and WebmasterWorld.

Do not stay on top of the latest PPC trends or utilize all of the optimization options that make successful PPC campaigns with strong ROI.